Working with the agency Jensen & Jensen, I was tasked to create an explainer video for a dating app ‘Sliding Doors’ which was in it’s development stage. I was given full creative freedom and provided app screens & branding assets. 

For the video I was given the script which was to be used for the voiceover artist and full creative freedom to illustrate it in any way I saw fit. I decided to go with a playful theme from the start and illustrated each point in a light hearted and sometimes humorous tone. I stuck to the brand guidelines and used the gradient as a common theme throughout.