For the final submission for Ben Marriot’s ‘Design Breakthorugh’ course, I was tasked in researching, art directing and creating 4 style frames for a project of my choice. 

The subject I went with in the end was Fin Tech and the project was a promotional video for a new podcast that teaches young adults about financial literacy called ‘Money Brain’. I chose this subject as it’s something I’m very interested in and also has a lot of potentially cool imagery associated with it. 

I followed the process taught on Ben Marriots course which was super insightful and taught me a whole lot on Art Direction. I began by brainstorming words and ideas for my idea and then creating a moodboard. I then drew some rough sketches, followed by some more refined sketches. Then moved on to vectorizing those and then finally creating the final frames in Photoshop. 

I’m currently in the process of animating the whole video which should be up soon!