My final animated submission for Ben Marriott’s course on creative process and ideation – Design Breakthrough. The course culminated in developing our own brief, researching the subject, and creating art direction delivered as four style frames

The subject I went with in the end was Fin Tech and the project was a promotional video for a new podcast that teaches young adults about financial literacy called ‘Money Brain’. I chose this subject as it’s something I’m very interested in and also has a lot of potentially cool imagery associated with it. 

I followed the process taught on Ben Marriots course which was super insightful and taught me a whole lot on Art Direction. I began by brainstorming words and imagery related to the subject and created a moodboard. I then drew some rough sketches, followed by some more refined sketches. Then moved on to vectorizing those and finally creating the finished style frames in Photoshop. 

I animated the project using 2D & 3D in After Effects and then collaborated with the talented sound designer Raz Nicolae, whose exceptional audio work took it to that next level.