I was tasked in creating a logo for an independent bakery that makes delicious home made bakes for collection or delivery during the lockdown. The idea of the client was to have an illustration of himself sitting on a throne of cookies.

My idea was to simplify it down to create a clear and bold logo people would remember. I created an illustration of my client with simple features and kept this style for the illustration of the crown and outfit with varied strokes and bold fills. I placed the illustration of him into a cookie to give the logo a solid and simple shape.