I was asked to create a logo for an idea of a sportswear brand that somebody wanted to bring to life in a very short space of time. I was given the name Versatile and the task of creating an icon which would appear on hats, tracksuits ect.
The brief was that is had to be sharp and unmistakably sporty. My idea was to use the V as an icon and to incorporate motion lines to give the effect of movement. I also took this as an opportunity to start learning how to apply the ‘Golden Ratio’ into my logo designs.